Nordstrom | New Concepts

We are honoured to be part of New Concepts at Nordstrom. Launching in January 2019, Nordstrom Men will introduce New Concepts, a platform for customers to discover the latest and best products in menswear.

 
Directed by VP Sam Lobban, New Concepts will feature physical and digital pop-up shops in partnership with the world’s most compelling brands.

 
New Concepts begins with Concept 001: Out Cold, a curated collection of the world’s 20 most compelling brands for ski, snow, rain and technical gear dedicated to inclement weather. Out Cold will come to life with a digital shop on Nordstrom.com through March, and special installations in the New York Men’s Store and Seattle Flagship, through the month of January.